Jeffrey M. Pilcher’s 165-paged history ¡Que vivan los
tamales!: Food and the Making of Mexican Identity (Albuquerque: University
of New Mexico Press, 1998) looks at how food in Mexico from the pre-Columbian
era to the 1940s has become intertwined with Mexican national identity. Pilcher
argues that the early colonial conflict between Mexican natives and Europeans
can be seen in the food they ate. The dietary staple of Mexican natives was
corn, while the European newcomers ate wheat. With Europeans in power in
colonial Mexican society, consuming wheat instead of corn became a sign of
wealth and whiteness. Wheat represented a European(ized) Mexican identity and
culture that denigrated and disregarded native “corn” Mexican identity.
However, this European–native conflict did not end in Mexico in the colonial
period. Pilcher traces how various Mexican government officials and elites
periodically tried to replace wheat with corn through the mid-twentieth
century. This was not only a literal replacement, shifting crops and food
production towards wheat, but a metaphorical one as well, with Mexican elites
attempting to erase all aspects of native Mexican culture (including the
traditional role of women). They did this in order to get everyone in Mexico to
fit into their narrow, European definition of Mexican identity, but despite
multiple efforts, corn and its cultural habits never disappeared. Rather than
the “either/or” mentality that was dominant in Mexico before the mid-twentieth
century, by the 1940s Mexican identity came to be defined as mestizo, mixed
native and European (whether they actually were of mixed ancestry or not). And this shift in
national identity that embraced both cultural aspects of Mexican identity
resulted in a national cuisine that was likewise mixed, embracing both wheat
and corn, as can be seen in Mexican food today.
Pilcher’s creative approach to present Mexican history through food and
identity makes his arguments and the information and history he presents in ¡Que vivan los
tamales! fun to read and easy to understand. Because of this, this history
is accessible for a wide audience, from teenagers and adults to historians and the
general public alike. ¡Que vivan los
tamales! is a well-written, engaging, and entertaining cultural history
that should enjoy a wide audience. More history books and informational
texts should be written this way.
--Ashley Cleeves
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